There is an African proverb that says, "It takes a village to raise a child." I see the key individuals at so many of the charities that I am fortunate to work with as this "village" that recognizes the potential in these children or adults. They may lack the necessary finances, but often excude incredible ability, talent, potential and most importantly hope.
For most people, to ask for money is so difficult. That I have an ability to entertain a crowd in a dignified, humorous manner and achieve the same desired outcome makes me feel duty-bound to assist these worthy causes. Working together with these incredible organizations our role is about realizing their potential and giving them a chance in life.
Ariella is considered SA’s leading female auctioneer, and has been in the industry since 2007. Her oratorical skills, extensive general, cultural and world knowledge has earned her an admired reputation in business and placed her in demand by leading figures at notable charity events.
Notwithstanding her commercial obligations, Ariella has dedicated her spare time to raising much needed funds for charity leveraging off her auction skills.
Her extensive repertoire and knowledge, supported by 5 years under Stephan Welz in association with Sotheby’s UK whilst a university student, has proven a key attribute in her professionalism as well as her ability as an auctioneer – being able to help people conceptualize and appreciate the assets.
In the last few years Ariella has raised over R70 million for charity including being retainer the auctioneer for FW De Klerk and Francois Pienaar’s Annual Gala Foundation dinners. For Francois Pienaar each year she also hosts his Make a Difference Charity dinner in New York, USA and United Kingdom.
Her colourful professional and academic career and success as a female in business has proven an inspiration to women in SA. For Women’s Day in Aug 2014, Ariella was a guest speaker as part of a panel including Amy Kleynhans, Ann Nurock and key note speaker & past Public Protector, Thuli Madonsela.